In this internet driven era, being active in the field of social media for businesses big and small is really not an option, it’s a must! Social media today however is not what it used to be a few years ago, but today is much more complex with myriad platforms to choose from, each with their own set of features and guidelines. But here are 5 common yet great social media tips to get you started on the right track.
- Make a plan first – for anything to be successful, whether it’s a business goal or social media campaign, it is important to delineate a plan first. This strategy should encompass several key elements such as focusing on generating leads, conversion rates, identifying your target audience, setting up social media accounts, and creating a social media calendar among others.
- Determine the right social media platforms – one of the best things about social media marketing is that there are several platforms to choose from. However, not all social media platforms are right for your business, so you will have to figure out which ones will deliver the best results.
To start your selection process, it is recommended that you first make a list of all the popular social media platforms and their respective features and number of users. For example, Facebook currently has over 2 billion users worldwide, whereas LinkedIn is regarded as the world’s largest career network with over 4 million users.
- Get to know your target audience – this is basically part of your market research, and is key information, without which you will probably fail to attract the attention of your target audience. Tips on successful market research include collecting demographic data, analyze this data and then develop ideal customers. Creating these audience personas will help you easy determine your target audience, and the services, products they’re interested in.
- Use pictures, videos and graphics – people tend to be more attracted to visually appealing content especially on social media channels. So, in order to improve your engagement be it a tweet or post, try and add visually appealing content as much as possible.
- Work with the right tools – there are several tools available to make your social media time and tasks a whole lot easier. By using the right social media tools such as Hootsuite, you can spend more time focusing on other core areas of your business rather than on social media platforms.
Final thoughts:
Social media is truly a vast area, and one that be overwhelming if you don’t know your way around. The aforementioned tips should help you get your feet wet with social media and learn new strategies as time goes by.
