Facebook Advertising Project For Smart Birdy

Smart Birdy is a Jetset Lifestyle Brand designing an innovative travel collection that blends Fashion • Function • Technology… the way we define SMART here at Birdy.

I met the brand in 2017 through a Philippine Agency. I have worked for that brands about 3 months, after that I left the agency because they didn’t pay me well. After 2 years in Jan 2019 I have contacted with smart birdy through Facebook DM and got a new contract for the project.

Facebook Advertising Contract by Smart Birdy

And I got an excellent reply from the owner and also an invitation to became their business manager.

Facebook Business manager invitation by smart birdy

Now let’s take a dive into results of Smart Birdy’s social media management case study.

  • 10,865 Facebook Fans
  • $0.08 per Facebook Fan
  • 21700 Instagram Followers
  • 23100 Monthly Pinterest viewers
  • 210,052 Total Engagements
  • $0.004 per Engagement
  • 146,585 Video views
  • $.01 Cost per view

 

Smart Birdy was able to reach and engage her exact target audience for less than $1.

Actually, less than .20 cents on average. (Cost per fan + cost per engagement + cost per view)

Which is ridiculously good.

The cost per view is a lot more effective and cost efficient than traditional TV network advertising

It is safe to say that whatever we did worked, right?

But what?

It’s not as simple as many people may think.

This is was the result of careful planning and past experiences.